Origin Stories

Audiences love a good origin story. Exploring a villain’s dark past or a hero’s transformative experience sparks the imagination and creates drama. The art of storytelling is impactful, whether in a campfire setting or on a computer screen. Theater, literature, film, television, and even digital content developed for marketing purposes make us stop and pay attention. An origin story helps us relate to others and shift our perspective toward empathy and understanding. The NTC Studios origin story may feel familiar to anyone working for creative marketing agencies or a media production agency, because everyone involved in the storytelling business felt the impact of the COVID-19 pandemic.