As the old saying goes, “an ounce of prevention is worth a pound of cure.” This old wisdom is no less true when it comes to public safety and emergency preparedness. Helping your community adopt safe and preventative behaviors makes your whole community safer. As such, things like—Increasing the number of people wearing a bike helmet properly drops the number of bike accident deaths—become a known preventative action. It’s why educating your community on the how and why of preventative behaviors, no matter the safety concern, is important.

Yet, it’s not always easy to educate your community. As it is not always easy to cut through the noise of content and devices vying for individual attention. This is when an ounce of creativity is worth a pound of prevention. And why a fresh and innovative approach to community safety education campaigns make a difference in keeping your community safe.